SEO insights for growing small businesses
Actionable advice, client-tested SEO strategies, and practical tools to strengthen your online presence, written with busy business owners in mind
GEO in a sentence
GEO in a sentence: it’s about writing and structuring your website content so AI-powered search tools can clearly understand what you do and share your work when someone asks a relevant question.
If that sentence feels close to SEO, that’s because it is.
GEO doesn’t replace SEO. It builds on it. And for many creatives, coaches, and local businesses, it’s already something you’re doing.
Ok, maybe that’s longer that a sentence but I hope it gives a clear intro to GEO and, if you’re ready to dive deeper, you can continue to read below
Wedding Venue Marketing: How SEO Helps You Capture More of the Right Enquiries
After the Christmas engagement rush, couples are actively searching for wedding venues — often with very specific requirements. This blog explores how wedding venue marketing and SEO can help your venue show up for the right searches, attract better enquiries, and make it easier for couples to decide if you’re the right fit.
Why a Clickable Word Can Strengthen Your SEO (And Why It’s One of the Easiest Fixes You Can Make)
When we talk about SEO, people often imagine complicated tools, keyword research, or endless content creation. But sometimes the simplest changes make the biggest difference. One of those small-but-mighty changes is the humble clickable word — a single piece of linked text that helps guide people (and search engines) around your website with far more clarity than you might think.